You’ve been Cheech’d!

A young child with light hair and a mischievous expression sitting in a high chair at a kitchen table.

2,441

people Cheech’d

AND COUNTING!

A family celebrating a birthday with a woman holding a birthday cake, a man smiling, and a child with a playful expression, indoors near a decorated backdrop with balloons.

A “Cheech” is an act of kindness inspired by George “Cheechy Boy” Howley.

What started as buying meals during his hospital stays is now a movement to spread his joy.

FAQ

Who is George “Cheechy Boy” Howley?

George is our son. He passed away in June 2025, but his joy remains unforgettable, and it lives on through the Be Cheechy Foundation.

What does “Cheech’d” mean?

It’s what we call an unexpected act of kindness, inspired by George’s nickname, “Cheechy Boy.” George loved Cheeching - that is, making people smile.

Why are you doing this?

When George was in the hospital, we started buying meals for strangers to bring a little joy into heavy days. Now we’re doing it across Ohio, in his memory.

Do I need to do something in return?

Nope. This gift is for you, with no strings attached. If you’d like, you can pass it on by Cheeching someone else.

How can I get involved?

You can donate, share your own act of kindness, or nominate someone who needs a Cheech.

How are you funded?

Our family, friends, and generous donors make it possible. Every dollar goes toward spreading joy.

Are you a real nonprofit?

Yes. We’re a registered 501(c)(3) nonprofit. All donations made to the Be Cheechy Foundation are tax deductible.

A young child with curly blonde hair sitting in a high chair, wearing a New England Patriots football jersey, with a red therapy toy on the table in front of them, smiling and looking slightly to the side.
A circular logo for the Cheechy Foundation featuring a blue cartoon character with a smiling face, arms, and legs, with the text 'The Be Cheechy Foundation' at the top and 'Live Like Georgia' at the bottom.
A smiling young child with curly hair, wearing a gray shirt with a deer logo, is holding a wooden toy in their hands. An adult is holding the child, and the background includes a patterned cushion, a small black table, and a children's book called 'Dear Rafi'.