Inspired by the life and light of George “Cheechy Boy” Howley, the Be Cheechy Foundation lifts others through unexpected acts of kindness.
Be Cheechy Foundation
The Be Cheechy Foundation is a registered non-profit.
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George “Cheechy Boy” Howley passed on June 6, 2025. His superpower was joy: pure, powerful, and contagious. The Be Cheechy Foundation carries that forward, sharing the light that made George a real-life superhero — one Cheech at a time.
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To deliver joy through unexpected acts of generosity that honor the spirit of George “Cheechy Boy” Howley.
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A world where Cheeching - selfless joy-giving - is second nature.
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Spontaneous acts of kindness, known as “Cheeches”, that meet real needs fast. From groceries to rent to joy-filled surprises, every gift honors George’s spirit.
Leadership Team
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Staci Howley
Executive director & George’s Mom
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Kevin Howley
Board member & George’s Dad
Brand director, Marussia Beverages USA
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Michele Campbell
Board member & George’s God mom
Executive director, LeBron James Family Foundation
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Aubrey Cocklin
Board member & George’s aunt
Owner, Mirror Promotions
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Erika Mayer
Board member & George’s aunt
Leadership team member, LeBron James Family Foundation
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Gina McCauley
Board member & George’s aunt
Co-founder, Mommies Matter