Be Cheechy!
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Be Cheechy! *
Inspired by the life and light of George “Cheechy Boy” Howley, the Be Cheechy Foundation exists to lift others through unexpected acts of kindness.
Be Cheechy Foundation
The Be Cheechy Foundation is a registered non-profit.
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George “Cheechy Boy” Howley passed on June 6, 2025. His superpower was joy: pure, powerful, and contagious. The Be Cheechy Foundation carries that forward, sharing the light that made George a real-life superhero — one Cheech at a time.
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To deliver joy through unexpected acts of generosity that honor the spirit of George “Cheechy Boy” Howley.
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A world where Cheeching - selfless joy-giving - is second nature.
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Spontaneous acts of kindness, known as “Cheeches”, that meet real needs fast. From groceries to rent to joy-filled surprises, every gift honors George’s spirit.
Leadership Team
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Staci Howley
Executive director & George’s Mom
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Kevin Howley
Board member & George’s Dad
Brand director, Marussia Beverages USA
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Michele Campbell
Board member & George’s God mom
Executive director, LeBron James Family Foundation
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Aubrey Cocklin
Board member & George’s Aunt
Owner, Mirror Promotions
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Gina McCauley
Board member & George’s Aunt
Co-founder, Mommies Matter